Similar to poster canvassing, permanent or seasonal outdoor signage can effectively target a particular audience based on their behavior.

For example, sign posting is a common outreach strategy for managing dog waste. Think Blue Massachusetts signs can be posted at designated dog parks, beach entrances, and town parks to remind dog owners to clean up after their pet because the waste can easily end up in a storm drain to be carried to the nearest waterbody. The signs can also further enforce municipal pooper-scooper laws by communicating the reason behind the law. Placing the same poster at numerous dog-friendly locations will also help to strengthen the message because dog owners will be more likely to see the message multiple times. You may also choose to enforce the dog waste message by installing a waste bag dispenser to help overcome the convenience barrier for dog owners to clean up after their pet.

The Think Blue cigarette waste poster is another good choice for an outdoor sign. For example, the posters could be placed in tandem with outdoor ashtrays at designated outdoor smoking areas for restaurants, bars, and public and private buildings.

The cost of an outdoor sign campaign will vary depending on several factors, including the materials used, the number of signs printed, installation, maintenance and whether you choose to combine the signs with things such as pet waste bag dispensers and outdoor ashtrays. It is very important that you work with your municipality when posting outdoor signs to ensure that you are not breaking any local regulations. Other valuable partners may be “friends” groups that work to maintain parks, beaches, and other public space.